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Last updated: September 14, 2025
PULS operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). PULS is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
Account information including your username, password, security questions, preferences and settings.
Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
We may collect personal information from the following sources:
Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
From our partners or other third parties.
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.
We use cookies, pixels, and similar tracking technologies to provide, personalize, and improve the Services, to measure the effectiveness of our marketing, and to display targeted advertisements. These may include functional cookies to remember your preferences, analytics cookies to measure usage, and advertising cookies to deliver personalized ads across platforms like Meta, Google, and TikTok. You may control or disable cookies through your browser settings; however, some features of the Services may not function properly if cookies are disabled.
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites.
When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.
We operate on a proof-of-delivery basis. Once proof of delivery has been confirmed by the shipping provider, refunds will not be granted except where legally required or in the case of damaged or faulty goods. Customers are responsible for providing accurate delivery information. If a delivery is refused or unclaimed, refunds may not be issued. Please refer to our Terms & Conditions for full details.
We only use your data to run and improve PULS. We do not sell your data. We use it to process your orders, ship your products, communicate with you, and show you relevant ads. You can opt out of marketing at any time. If you have questions or want your data deleted, email us at hello@drinkpuls.com.
We will only send you marketing emails or SMS where you have provided consent or where we have another lawful basis to do so. You can opt out at any time by clicking “unsubscribe” in an email or replying STOP to an SMS. Opting out of marketing will not affect transactional messages (such as order confirmations, shipping updates or service notifications).
Where the UK GDPR or EU GDPR applies, we rely on one or more of the following lawful bases: performance of a contract (to fulfil your orders and provide Services), our legitimate interests (to improve the Services, prevent fraud, and market similar products to existing customers), your consent (for certain cookies, email/SMS marketing, or where required), and compliance with legal obligations.
We may share limited personal information (such as hashed email addresses, device identifiers and purchase events) with advertising partners including Meta (Facebook/Instagram), Google, TikTok and similar platforms to deliver personalised ads and measure performance. We also use analytics providers (for example, Google Analytics and Shopify analytics) and email/SMS providers (for example, Klaviyo) to understand engagement and improve the Services. These partners process data according to their own privacy notices. Where required by law, we will seek your consent for advertising cookies and similar technologies and provide controls via a cookie banner or settings link.
You can manage cookie preferences via your browser settings. Some browsers allow you to block third-party cookies or set rules for certain sites. Blocking certain cookies may impact core functions such as checkout, login or basket persistence.
We may use automated tools (for example, to prevent fraud or to tailor marketing) that consider limited data points such as purchase history or site activity. These tools help us protect the Services and show more relevant content. They do not produce legal or similarly significant effects about you without human review.
We implement appropriate technical and organisational measures designed to protect personal information, including encryption in transit where supported, access controls, and regular review of our safeguards. No method of transmission or storage is completely secure.
We retain personal information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes and enforce agreements. As a guide, order records may be kept for up to 6 years for tax and accounting, and marketing preferences are retained until you withdraw consent or we no longer need the data for that purpose.
Where we transfer personal information outside the UK/EEA (for example, to service providers in the United States), we rely on appropriate safeguards such as the UK International Data Transfer Addendum and/or EU Standard Contractual Clauses (and any UK equivalents), or transfers to countries deemed adequate by the relevant authority.
PULS’s website uses cookies and similar technologies to keep track of items you place in your shopping cart, including when a cart has been abandoned. This information may be used to determine when to send you cart reminder messages via SMS, provided you have opted in to receive such communications. These reminders are designed to help you complete your purchase and are only sent in accordance with your marketing preferences.
We may share certain customer information with trusted third parties to help us operate and improve our Services, as described in this Privacy Policy. However, this excludes text messaging originator opt-in data and consent. SMS opt-in information will never be shared, sold, rented, or otherwise disclosed to any third parties for their own marketing purposes.
If you access PULS’s website or Services using a mobile device or enable location-based features, we may collect and use location data (such as GPS, Wi-Fi, or cell tower information) to provide location-based services, offers, or functionality. Location information will only be collected with your consent and will be used solely to improve your experience, such as tailoring promotions or assisting with delivery options. You may disable location tracking at any time through your device settings, but doing so may limit the functionality of certain Services.
Subject to legal limits and exceptions, you may have the right to access your personal information, request correction, deletion, restriction or portability, and to object to certain processing (including direct marketing). Where processing is based on consent, you can withdraw consent at any time. To exercise your rights, contact us using the details below. We may need to verify your identity before responding.
If you have concerns about our use of your personal information, please contact us first. You may also lodge a complaint with your local supervisory authority. In the UK this is the Information Commissioner’s Office (ICO).
Our Services are hosted by Shopify. Personal information you provide may be processed by Shopify and other service providers acting on our behalf for hosting, payments, analytics, fulfilment, marketing and support. These providers are bound by contractual obligations to protect your information and process it only according to our instructions and applicable law.
Some browsers offer a “Do Not Track” (DNT) signal. There is currently no industry standard for how to respond to DNT; we do not respond to these signals. We will continue to review developments and update this notice if standards emerge.
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date and provide notice as required by applicable law.
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at hello@drinkpuls.com or write to us at Unit 82A James Carter Road, Bury St Edmunds, ENG, IP28 7DE, GB. For the purpose of applicable data protection laws, we are the data controller of your personal information.
